The Last Viking Returns

Making a book trailer, part 3- One book trailer to go, please

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Here’s the final post in a series from Kiri Falls, Emerging Arts Professional at Fremantle Press. If you missed the earlier posts, check them out-

Part 1- A book trailer? What’s that?

Part 2- You need a plan, Stan

Now that you’ve laid solid foundations, you get to do the fun part – actually creating your video!


  • 1 computer with video editing software
  • Illustrations, photos and/or video footage
  • Music and/or sound effects
  • Voiceover (optional)
  • Storyboard


Find the video editing software on your computer. Even if you haven’t purchased Final Cut Pro, your computer will have something – on a Mac you should have iMovie, and on a PC you’ll have Windows Movie Maker. The latter two programs are pretty straightforward, but there are plenty of online tutorials if you need a helping hand.

Following your storyboard, place the images in order along the timeline, then put your audio in afterwards. Now you can start to finetune the video, trimming the length of images and carefully placing text and audio.

Windows Movie Maker

(click to enlarge)

Once you’ve got everything in place and have played it back as a whole, you can add transitions and effects. Go easy on these – less is more, and consistency is important.

Don’t forget to put a cover image at the end, as well as where the book is available from.

Export your video as a movie file – and start spreading it around!


Author: James Foley

James makes books for courageous kids. His books include 'The Amity Kids Adventures', 'In The Lion', 'The Last Viking'. A couple of these books have won awards. People have also bought copies, and for that he is grateful. His new book 'The Last Viking Returns' is out now. Follow James at , @James_R_Foley on twitter and instagram or at

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